I decided to revamp my online presence. I confess that I started out strong but have slowed down as the this endless pandemic continues. I don’t have a strong drive to do social media and I always preferred in person sales. But as the weeks turn to months and I find my self esteem slipping. I told myself “the economy is just too bad to sell luxury items right now.” Or that “I’ll get to do a (in person) show soon. The truth is though, I *need* to be online right now. So I added my newest platform: Pinterest. And as I did my research I realized I’m long over due for a water mark on my images. The felted little deer to my left is an example of my new branding.
Wish me luck!
We are already into month 2 of the lock down. My shows are being cancelled left and right and I have a hard time thinking that spring is just about over. What has happened to this year? And what will happen in it’s second half?
I will take a moment to pat myself on the back though. I’m prone to depression and this situation is certainly weighing heavy on me but I’m still creating. And honestly without any deadlines or sense of “what my time is worth” I’ve been really throwing myself into projects and making some amazing pieces. Even if I’ve fallen back onto the habit of selling for less than I should it’s still nice to see some progress.
Naturally with large gatherings being banned across the nation now is a rough time for professional artists, any small business really. I follow a few small time sticker companies and they are pretty much begging for people to keep buying stuff. I’ve definitely have had to slow down on buying material for shows because at this point I don’t know when I can sell again, if people will come, and if they will have any disposable income. I thought, briefly, about trying to get my old bakery job back. After all I could start over again in a year, maybe the universe would be more forgiving of me trying to start a business at that point. But then, much like taking a year off of school, would I really be able to pick back up where I left off? Maybe I would, but I’m going double or nothing on this art thing. It’ll hew through my saving considerably but I’m going to stick with my business long enough to see if things become a bit more doable in summer. Until then I should just keep creating, after all, I may not be able to find chicken in the grocery stores but I won’t starve and I can make my own fluffy chickens here at home.
I ended up quitting the day job, and I was full of confidence for the first week. I definitely filled my days with lots of felting and was able to really spend time on the projects I liked, like the octopus featured on this post. She has to be one of my best creations yet!
Now I’m starting to get notices of potential event closures due to the Covid virus and I am nervous. I respect the decision certain counties have made to limit large social gatherings. I really do, but it’s hard not to be a bit concerned too. Not for physical health but my financial future. When I put in my notice at the day job I had so many selling opportunities lined up! Many are still there – so far, but with the closures and the new recession hitting I worry I picked a very bad time to follow my dreams.
My 2020 was off to a rocky start art-wise. In a bid to try and shake off the funk I was feeling I applied to the Washington state fair. It’s a juried venue and a very large one at that so I didn’t really think I could get in, and if I’m being completely honest I applied just as my way of telling myself I wasn’t giving up on the idea of going full time with my “art” (art is in parenthesis because while I feel what I do is arty, most people would put in squarely in the craft territory.) What followed was a series of events that made me feel like the universe was screaming, “Yes, you can do this and I’ll even help you a little!”
First I had gotten into a little local show. Last year is was profitable but nothing too extreme. And wouldn’t you know it, the week leading up to that show my day job needed a lot of extra hours. I didn’t worry too much since again, it was a small show in my book, but I would have liked to spend more time prepping. It got me to thinking just how long I was going to avoid going full time with the arts and crafts since there was already a conflict of interests. To force my hand a little the universe replied with an acceptance letter from the Washington state fair – I made it in! Now to decide if I was going to go through with it. While looking up potential airfare costs I got a large order off of Etsy and that felt like a sign. Then at the small local show I made about 3 times what I did last year despite not being as prepared as I would like. What a confidence boost! So I put in my notice at work and was feeling pretty good about it. Then I started to debate packaging since this new large event required a lot more labeling than the average craft fair. I had a nice chat about my target audience and felt sure that even though my stuff really appealed to kids they weren’t the buyers I was after. But doubt started to creep in my head the next morning. I wondered, is my target too small, is it sustainable? High end “toys” that aren’t toys is definitely a small niche. As though the universe was feeling my hesitation I got a message from a buyer that I made a commission for last year, they wanted to commission me again! I can’t ignore the signs any longer. I’m going to do this and I am going to succeed.
It’s barely February and this year has already been crazy. I’ve made the decision to do art full time (though I have not finalized a date for that yet) and I think just knowing I will have time to improve has helped me improve. If you look at the deer picture from this post compared to doe I featured in my last blog the difference is immense. So I feel like I really am still improving and growing as an artist. On the other hand though I’ve already faced some disappointment this year. A “real” art gallery messaged me through Etsy to be in their show, the idea of finally getting recognized by the fine art community was so appealing I ignored the fact they wanted an application fee to apply for the show. I figured if they went through the effort to scout me they must want me…. And wouldn’t you know it, I didn’t get picked for the show I had been scouted for. It’s not all that surprising when I look back on it but the sadness, almost shame, of not being good enough for a real gallery was very real to me. I’m trying to not get down though, and have even applied for some more ambitious places (though, only the ones that don’t require application fees upfront.) 2020 could still be my artistic year!
It’s been a little over 2 years now since I first started needle felting. After the first year it was a bit of a surprise that I kept it up. I’m notorious for getting bored fast, not only changing mediums but also styles. Within felting though I have a lot of chance to play around so when you combine that with the emotional support I’ve gotten and the fact a few pieces sell… I have found myself pretty motivated to stick with it. And wouldn’t you know it, sticking with one medium for 2 years means I’ve grown a lot! I’m really proud of the progress I’ve made since I first started this website. Proof that sometimes you really do just need to keep practicing.
Well I finally did it, I’ve opened an Etsy …On a trial basis at least. I still dislike the amount of control they exert over sellers but I just haven’t had much luck on smaller sites. I tried Zibbet for a while but their prices skyrocketed this year when they rolled out their new multiple sales channel model. It’s a decent idea actually, but not one that is cost worthy for my tiny little business. Considering that zibbet had failed to create any traffic for my products and I don’t push hard for inline sales on my own it makes very little sense for me to pay their new subscription fees
It’s only the third month into the new year and I’ve already had a lot of highs and lows in my crafting world already. Surprisingly good sales at small local events but it’s been harder so far to get into the big shows. Nothing to do but press on!
My current e-comerce site, Zibbit, does not get much natural traffic and I was thinking about dropping them for one of the bigger names. In a timely coincidence they announced that they are rolling out software that will let you track inventory across multiple sites, including the really big name, Esty. I’m eager to see this happen since my biggest concern with having my stuff on more than one site is keeping the stock synced up. I hope they make this new feature available soon, I’m really ready to expand my online business.